5 Constraint-Driven Exercises To Drive Innovation and Better Decision Making 

You probably know that diamonds are formed under pressure. Last month I introduced constraints as a tool for decision making.

This blog is about how pressure, in the form of constraints, can help take your business decision-making to the next level. 

To illustrate the power of constraints, we’ve put together 5 practical business scenarios you can use on your next project. I have also included two practical examples of how my business uses these constraints. 

5 Practical Constraint Scenarios For Your Business

Scenario 1: Time Constraint

You only have 5 days to launch your project… 

  • What would you prioritise? 
  • What features or elements are essential for a successful launch? 
  • What does ‘good enough’ look like?
  • Let’s aim to get MVP 1 out the door 

Scenario 2: Budget Constraint 

Your budget has been slashed by 40% and you need to achieve the same results…

  • How would that change the way you approach this project?
  • How would that impact your approach to the project? 
  • Would it force you to be more resourceful or creative in finding cost-effective solutions? 
  • What resources are essential and which resources are not? 

Scenario 3: Team Constraints

Your team has suddenly halved in size…

  • How would you adjust your workflow?
  • How would this impact your communication strategies?
  • Which roles can be assigned to others? 

Constraints on the workforce can lead to a more streamlined and efficient operation, with each team member stepping up to fill crucial roles. 

Scenario 4: Capacity Constraint

You are limited to only working on a single project at a time…

  • What kinds of projects would you prioritise? The money makers, the new client project, your retainer client project etc.? Tip – think about what makes sense for the business. 
  • Would your entire team be able to be involved or would some be left idle?
  • Who focuses on sales and client management to ensure there is still sufficient work coming in? 

Scenario 5: Technology Constraints

You are no longer able to use any digital marketing, PMO dashboards or sales tools…

  • What strategies would you use to grow? 
  • Which freemium tool can you leverage?
  • How much previous work and IP can you repurpose? 

Examples: Constraints for Small Businesses 

To give a better idea of how I use constraints to run my small businesses, I have provided two examples of constraints I use daily. 

Time constraint 

Running a small business where, on any given day, I am consulting to a number of clients in varying-sized organisations across different industries. Each comes with its own set of unique circumstances. As much as my business thrives off having the privilege of working with such a wide range of amazing clients, I need to ensure that I make smart use of my time. 

I increase productivity by setting time constraints for each client-related task. Some tasks, naturally, require more time than others, but I ensure that I work as fast as possible while maintaining attention to detail and quality. 

Budget constraint  

Offering competitively priced solutions to our clients is non-negotiable. Another non-negotiable is ensuring I still deliver the highest possible quality and provide the best possible professional service to my clients. 

To solve this, I carefully calculate internal budget constraints. I don’t over-resource a project and I meticulously scope and cost each project. This way I hold myself accountable for delivering against a company non-negotiable: offering completely priced solutions to our clients.  

Adding Constraints to Your Toolbox 

When it comes to decision-making, constraints serve as guardrails that streamline a process and enhance its effectiveness. They act as catalysts for clarity, profitability, and ultimately, better outcomes. If you want to learn more about the power of constraints for decision-making, send an email to [email protected].

Craig McKenzie
Management Consultant
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